Today’s interview is with Matt Wasser of Frosby Apps. Please visit his website, Facebook and Twitter pages. Frosby is a member of ‘Moms with Apps,’ a collaborative group of family-friendly developers seeking to promote quality apps for kids and families.

Matt, thank you for participating our interview. Please tell us a little about yourself.

I’m a graphic artist and animator from London, England. I’ve been using the Flash software for over 10 years as a freelancer, and when the chance came to make apps using Flash (Adobe Air) I jumped at the chance to try out the new touch screen medium. I also have a background in filmmaking, which has really helped, for the composition, sound and narrative in my apps. In 2012, The collaboration of my friend and voice actor Julia Scott-Russell has been fantastic, and her incredible character sound effects have really brought my animations to life!

How did the idea for your app come about?

iPhone Screenshot 1Our ‘Frosby Learning Games’ series are a set of diverse, playful, educational mini games for preschool kids. Since summer 2011 I’ve been learning to code, and have experimented with several interactive projects. Due to getting stuck with some of my stories, I decided to make a varied early learning app with some of my scenes and characters. It’s really fun to work on these bite sized games, and it’s more manageable too.

And how long was the process from the original idea to the release of the app?

The process of creating and coding interactive scenes is a hand-crafted process. I create the characters and scenes, Julia then tests the app on the age group and consults teachers, and together they feedback loads of great ideas and improvements to me. We then record our own narration and sound effects and I then painstakingly code them into the app. So after a lot of tweaking an app takes about 3 months!

Did you hire a developer or do it yourself?

I have learned to code myself, which I always said I couldn’t do! I must say that programming has been the most satisfying discovery – it’s so experimental, and to see my learning increase over time is amazing. I’ve built up a lot of reusable code which allows me to make basic games, and when I get stuck now, I hire a programmer for little tasks.

What has been the hardest obstacle you have had to overcome in the development process?

iPhone Screenshot 4For me, firstly there’s the difficulty of working alone for months on end, which is tough, and my motivation takes dips from time to time. Secondly, there is daunting place all app developers face: how do we get out apps noticed? My first app, Vlad’s Vampire Bats simply got lost in the crowd. I know that my friend’s kids love it, but barely anyone left a review on the Appstore, so I have no feedback from it. But once you do make a popular app, your customers will buy your other apps, which is great.

Have you had much support during the development process (from family, peers, Apple Inc.)?

I was over the moon that Apple featured Frosby Learning Games in ‘New and Noteworthy’ in America, Australia, the UK and China. It’s a dream come true that our attention to detail and polish on the app has been noticed! My family have always been supportive, but because the app market is so new, they don’t really know what to make of it. And who does? I also have a couple of good friends making apps, and I’m grateful to share the ups and downs with them.

What are your plans for the future? Will you be developing any more apps?

We have many apps in progress, focusing on teaching nature and the environment to kids to mini virtual worlds. We have too many ideas to even finish, so if things go well on the Appstore, we will need to expand the team. We would also like to make fun and accessible language apps for schools. Some schools in America have ‘bulk purchased’ Frosby Learning Games, so this is very promising.

What sort of feedback has your app been receiving so far?

We had some amazing customer reviews for Frosby Learning Games – parents, kids and teachers loved it, and above all found it fun, so that has made it all worth the extra time we spent on it. All the little endings to the games don’t go unnoticed, so the little touches do go a long way! But some complained that it didn’t have enough content. We were going for quality rather than quantity, but we’ve taken this on board – we’re adding 10 new games to the first app, and the sequel will be bigger and better!

And finally, what advice would you give to anyone considering creating their own app?

It’s a great thing to do, but will take up months of your time, so play the long game. Unless you’re very lucky your first app may not get noticed, so aim to create a portfolio of quality apps. Spend time on the polish and details, because this is what really counts! I would say it takes about a year to experiment and understand the app market, but above all people want quality, fun apps that have lasting play.

Thank you so much for talking with us today and sharing a bit about your company.  We really appreciated the chance to get to know you!

Frosby Learning Games Frosby Learning Games by Frosby Designs Ltd.
Category: Education, Games, Educational, Family
Requirements: Compatible with iPhone3GS-iPhone-3GS, iPadWifi-iPadWifi, iPad3G-iPad3G, iPodTouchThirdGen-iPodTouchThirdGen, iPhone4-iPhone4, iPodTouchFourthGen-iPodTouchFourthGen, iPad2Wifi-iPad2Wifi, iPad23G-iPad23G, iPhone4S-iPhone4S, iPadThirdGen-iPadThirdGen, iPadThirdGen4G-iPadThirdGen4G, iPhone5-iPhone5, iPodTouchFifthGen-iPodTouchFifthGen, iPadFourthGen-iPadFourthGen, iPadFourthGen4G-iPadFourthGen4G, iPadMini-iPadMini, iPadMini4G-iPadMini4G, iPhone5c-iPhone5c, iPhone5s-iPhone5s, iPadAir-iPadAir, iPadAirCellular-iPadAirCellular, iPadMiniRetina-iPadMiniRetina, iPadMiniRetinaCellular-iPadMiniRetinaCellular, iPhone6-iPhone6, iPhone6Plus-iPhone6Plus, iPadAir2-iPadAir2, iPadAir2Cellular-iPadAir2Cellular, iPadMini3-iPadMini3, iPadMini3Cellular-iPadMini3Cellular, iPodTouchSixthGen-iPodTouchSixthGen, iPhone6s-iPhone6s, iPhone6sPlus-iPhone6sPlus, iPadMini4-iPadMini4, iPadMini4Cellular-iPadMini4Cellular, iPadPro-iPadPro, iPadProCellular-iPadProCellular, iPadPro97-iPadPro97, iPadPro97Cellular-iPadPro97Cellular, iPhoneSE-iPhoneSE, iPhone7-iPhone7, iPhone7Plus-iPhone7Plus, iPad611-iPad611, iPad612-iPad612, iPad71-iPad71, iPad72-iPad72, iPad73-iPad73, iPad74-iPad74
Size: 35.35 MB

$2.99USD


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Category:
Requirements: Compatible with
Size: 0 MB

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Vlad's Vampire Bats Vlad's Vampire Bats by Frosby Designs Ltd.
Category: Books, Education
Requirements: Compatible with iPhone3GS-iPhone-3GS, iPhone4-iPhone4, iPodTouchFourthGen-iPodTouchFourthGen, iPad2Wifi-iPad2Wifi, iPad23G-iPad23G, iPhone4S-iPhone4S, iPadThirdGen-iPadThirdGen, iPadThirdGen4G-iPadThirdGen4G, iPhone5-iPhone5, iPodTouchFifthGen-iPodTouchFifthGen, iPadFourthGen-iPadFourthGen, iPadFourthGen4G-iPadFourthGen4G, iPadMini-iPadMini, iPadMini4G-iPadMini4G, iPhone5c-iPhone5c, iPhone5s-iPhone5s, iPadAir-iPadAir, iPadAirCellular-iPadAirCellular, iPadMiniRetina-iPadMiniRetina, iPadMiniRetinaCellular-iPadMiniRetinaCellular, iPhone6-iPhone6, iPhone6Plus-iPhone6Plus, iPadAir2-iPadAir2, iPadAir2Cellular-iPadAir2Cellular, iPadMini3-iPadMini3, iPadMini3Cellular-iPadMini3Cellular, iPodTouchSixthGen-iPodTouchSixthGen, iPhone6s-iPhone6s, iPhone6sPlus-iPhone6sPlus, iPadMini4-iPadMini4, iPadMini4Cellular-iPadMini4Cellular, iPadPro-iPadPro, iPadProCellular-iPadProCellular, iPadPro97-iPadPro97, iPadPro97Cellular-iPadPro97Cellular, iPhoneSE-iPhoneSE, iPhone7-iPhone7, iPhone7Plus-iPhone7Plus, iPad611-iPad611, iPad612-iPad612, iPad71-iPad71, iPad72-iPad72, iPad73-iPad73, iPad74-iPad74
Size: 29.76 MB

$1.99USD

 

 

Alison, the American iMum is from Massachusetts. She lives there with her sons and husband. In their spare time, they enjoy playing outside, enjoying nature and of course testing apps and fantastic products on their devices. They have a variety of devices including an iPad, iPhone, and an iPod and is often found with a device! My older son loves technology and loves testing out the “latest and newest” apps and tech. I love sharing information about apps and products with others to help them make decisions without feeling overwhelmed with all of the choices.

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