Today’s interview is with Yair Grinberg of EveryThink Ltd. Please visit their website, Facebook and Twitter pages.

YpicYair, thank you for participating our interview. Please tell us a little about yourself.

I am the CEO of EveryThink and I have been in the Tech Industry for some 30 years. Over the years, I took part – typically as a CTO – in the creation of a number of Tech companies. I have triple Bsc degree in the combination of Physics, Math and Computer Science. My Graduate work was in Theoretical Physics.

I am the (very) proud father of twin daughters, and a Scouts Wood Badge recipient.

How did the idea for your app come about?

I have been a user of Electronic Time Management tools from day 1. I owned (and still do) every device, from the HP 100 of the early 1990s, through to the HP 200, the Various Psion devices, to Palm. Ever since the arrival of the iPhone, I anxiously awaited for an App that will bring the wonderful power of this device to the domain of Personal Information Management. Finally, I realized that the only to get to use one – is to create it.

And how long was the process from the original idea to the release of the app?
The process took about two and a half years.

Did you hire a developer or do it yourself?
The creation of this App took much more than “a developer”. A multidisciplinary combination of usability experts, top notch programmers and graphics designers formed the core of the team. While Knowledge Representation theory expertise got fed into the process via academic consulting.

What has been the hardest obstacle you have had to overcome in the development process?
To begin with, this is a multi-programmer project. Consequently, a lot had to be invested into creating a well thought of comprehensive architecture, that could serve as a unified team guide.

On the substrate of this general high-complexity software project, specific elements that required amplified attention, were, among others:
* The design and implementation of the Knowledge Representation engine, that seats at the core of EveryThink. As an aside, only parts of the of the capabilities of this engine have thus far been exposed. Our Road Map includes significant product upgrades.
* The data object abstraction, caching and syncing
* The creation and implementation of the DhD technology

Have you had much support during the development process (from family, peers, Apple Inc.)?

As long as I will get back in time to be the prime charity sausage cook, in the coming Weekend neighborhood fair, my Family was (and still is) extremely supportive and understanding during this demanding – but gratifying – process… They all share the excitement of a family member that consistently that and enthusiastically claims he was able to take part in the creation of something meaningful.

What are your plans for the future? Will you be developing any more apps?

We are strongly convinced that the EveryThink App contains the ingredients of a paradigm shift in its domain. Further than that, we have just began to expose the full potential of the powerful engine that seats under the hood of this groundbreaking App. Consequently, we are far from done taking the capabilities of this App forward, and in a very significant way. Hence, for the foreseeable future, the EveryThink team will have its hands full, pushing the state-of-the-envelope within the productivity domain, as well as add more platforms.

What sort of feedback has your app been receiving so far?
I am very proud to report that irrespective of personal background, the App has consistently been met with enthusiastic reactions. Starting with the relatively large amount of testers that we used for debugging.
We used a testing scheme, that utilizes a web-based market, whereby testers from around the globe are offered various products for testing. The testers get paid only if they find a bug. And only the first one to find that specific bug.
Consequently they “bang” the App as hard as they can.

We were very proud to learn that even this demanding community – besides helping us locate and remove important bugs – also provided us with gratifying kudos.

And finally, what advice would you give to anyone considering creating their own app?
I am hesitant to respond, since my experience in this domain is based on a unique App that involves a unique development process.

Yair, thank you so much for talking with us today and sharing a bit about your company.  We really appreciated the chance to get to know you! I’m enjoying putting your new app through it’s paces as well.

As a note, Yair told me that the app is currently on sale for 50% off so if you are looking for a great productivity app, I would encourage you to purchase it. We will be doing a full review of the app here at The iMums in the next month or two.

Requirements: Compatible with
Size: 0 MB



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