Roam and Wander Ltd is a company dedicated to re-imagining the way software, devices and toys come together to create new entertainment and learning experiences for kids ages 2 to 6. They successfully launched their first “magic toy” TuTu via Kickstarter and now they are back to launch DiDi. Their toys have been designed to change how your child approaches creative play and learning through technology.

TuTu the bunny and DiDi the bear are soft toys which are used with iPhones/ iPod Touches (TuTu) and iPads (DiDi) , and utilize apps and Magic Touch™ add-on toys that kids use to feed, brush teeth, give milk and play games.


DiDi has just launched on Kickstarter and Roam and Wander are offering TWO  lucky fans of The iMums a chance to win both a Tutu Bunny and DiDi Bear of their own.


DiDi is a combination of a classic soft huggable teddy bear with the power of an iPad. He has two screens – his face reacts to your child and the Magic Touch™  toys as your child interacts with him,  feeds and takes care of him; whilst on his belly screen they can play games and read stories.

DiDi encourages kids to take care of him. From feeding and giving him milk, to brushing his teeth and rocking him to sleep, DiDi helps kids learn to take responsibility for caring for others. Taking care of DiDi will teach them how to better take care of themselves and unlock new content as DiDi “levels up.”


DiDi’s games and books instill foundational knowledge that kids need to succeed in elementary school. With Didi, kids will master:

  • Letters
  • Numbers
  • Colors
  • Shapes
  • Phonics
  • Basic Reading Skills


DiDi is great for holiday and back to school gifting, and can be pre-ordered on DiDi’s Kickstarter Page. . Tutu retails at $39.99 and DiDi will retail at $59.99, but they are available for a huge discount through the Kickstarter campaign.

You can also enter to win one of 2 prize packages of a DiDi bear + a TuTu Bunny that Roam and Wander have kindly offered our fans, please enter via the Rafflecopter below (please read Roam and Wander’s Privacy Conditions)

Please note :

2 winners will each receive one Tutu Bunny and one DiDi bear, their Magic Touch Toys and  free iTunes applications, winners will need to provide their own iPad or iPad Mini to use DiDi and their own iPhone/ iPod Touch to use TuTu (this prize does NOT provide the iPad)/ iPhone/ iPod Touch . Winners will be notified by email and must respond within 48 hours to claim their prize. This Giveaway is open Worldwide.  Tutu will be sent within 30 days, Didi will be sent in August.


Facebook Page

Kickstarter Campaign

a Rafflecopter giveaway


Mary is originally from England but now lives in California with her husband, dog, cat and three children. Mary and her family love Apple products and own an iPad2, iPad3, iPad Mini, iTouch, iPhone5 and several MacBook Pros. They also love cub scouts, skiing, camping and hiking. The family iPads are also used for therapy for their daughters Apraxia (speech disorder).

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