Media Kit

Thank you for your interest in working with The iMums.

Established in 2011, The iMums was created by Amanda Powell, a mother of three boys from Queensland, Australia, with the purpose of offering parents an honest opinion on apps and products for their families so they can make an informed decision before making a purchase. From it’s humble beginning as just ‘The iMum’, the site has now grown to include three more reviewers and we are now known as ‘The iMums’. In addition to our informative reviews, we also offer the latest news in apps and technology products for kids, interesting articles, interviews, free apps and regular giveaways.

We keep our readers engaged by publishing fresh and current content on the site regularly and broadcasting each post through our social networks for maximum exposure. We are an influential technology blog for parents and are now considered one of the leading review sites in the world for children’s apps and technology products. If you require more information, please let us know.

We look forward to working with you to promote your app or product!

A Bit About Us

The iMums are four mothers from  different parts of the world dedicated to  informing parents about the best digital  stories, educational apps, fun games and technology products available for  their family. With twelve children  between us ranging in age from newborn  to 18, all of which use varying types  of technology devices, and over  15,000 apps collectively, we feel we  are more than qualified for this job!

Our Audience

Majority of our readers are women aged between 21-45 that have one or more tech-savvy children ranging in age from babies to teens and are mainly located in the United States, Australia, Canada, Singapore and the United Kingdom. These households own an average of at least two technology devices varying between smartphones, tablets, and computers which are shared among the family members for use as educational tools, for reading stories or for entertainment. Visitors generally stay on our site anywhere from 30 seconds up to 2 minutes and return at least once a day.



Unique Visitors approx 25,000 pcm
Mailing List 2,900 Subscribers
RSS Feed 1,000 Subscribers
Facebook 9,850 Likes
Twitter 11,300 Followers
Pinterest 2,400 Followers
Instagram 383 Followers
YouTube 607 Subscribers
Google+ 630 Followers

Advertising With Us

By advertising with The iMums, you are able to showcase your app or product and reach your target market of “ready to buy” parents that have the purchasing power and are interested in your product, which is why they visit our site in the first place. Being a site with global interaction means your advertising is put to work 24 hours a day, 7 days a week and as a PR4 site, having your advertisement on our site can actually increase your own website’s Google SEO rankings. We also utilise our strong social following to help increase exposure for our advertisers.

We use the Buy Sell Ads network for maintaining our advertising and advertisers are required to register an account with BSA to advertise on our site. We only offer a select few advertising positions on our website as we don’t wish to bog the site down with ads that detract from the valuable content. There are only a limited number of spots available in each position. Sidebar and banner ads are visible on every page of the site whereas Featured Apps only appear on the homepage. Our rates are very affordable, as being a new start-up ourselves, we understand not everyone has a large budget for advertising particularly independent app developers and small business.

Please ensure you have read and understood the Terms & Conditions listed on our Advertising page prior to applying for advertising. Some positions do have a short waiting list so be sure to add the position you would like to your ‘Wish List’ and BSA will let you know when it’s about to become available. Current positions and pricing can be found on our Buy Sell Ads Marketplace.


Featured Apps

Is your brand new app ready for release? Got an exciting update coming out? 

Share the news with our readers in a Sponsored Post!  This type of post is an article that we write and post on our site with all relevant information supplied to us by you. The post will be least 350-400 words and can include one text link and one image. It will be published permanently on our site, on a pre-agreed date (maximum of 1 sponsored post published per day) and broadcast through our social networks. The price for a Sponsored Post is USD $100 . Please fill out this form and we will be in touch!

App Reviews

We receive many review requests daily and unfortunately it’s almost impossible for us to review them all within a decent time frame. At present, there is at least a 3-4 month wait for our free standard app review service. If you would like to add your app to this waiting list, please complete a Standard App Review Request Form however if time is of the essence, we do offer an option to bump your app up our ever-growing list. You can purchase an Expedited Review for USD $75 which will ensure your app is reviewed sooner*. All apps must be screened first and if your app is accepted, we will issue you an invoice and your review will be published within 10-14 business days from payment. Simply complete an Expedited App Review Request Form and we’ll be in touch. All reviews are featured on our home page for a period of time, remaining on the website permanently, and are broadcast through our social networks.

Giveaway Hosting

We offer two types of giveaway hosting. With our free option, we host your giveaway on a dedicated page on our website and broadcast it through our social networks. Links to the promo codes will be created through and are offered directly in the post for readers on a first in, first served basis (we choose the time of publish).

For the paid option, we host your giveaway on a dedicated page on our website and we will add a Rafflecopter widget with your entry requirements (must like on Facebook, must follow on Twitter, etc) and promote your giveaway through our social networks. Paid giveaways are run for one week and could mean a fabulous amount of exposure for your app/website. The fee for this service is USD $30 and will be invoiced via PayPal.


Our interviews are a great way for our readers to get to know the people behind the app/s they love and also mean extra exposure for you. Interviews are published on our website permanently and broadcast through our social networks. This service is free and you can submit your developer interview by completing our Developer Interview Form.

Press Release Publishing

If you have a recent press release that is relevant to our audience, please forward your press release kit including images to info(at)  All submissions are reviewed before they are published to ensure they meet our specific Guidelines. This service is free and you can view previous press releases here.

The views and opinions expressed on are purely the authors own or that of their family or peers. Receiving an app or product for free will never influence the objectivity of our reviews and all opinions are offered honestly. The iMums will only ever endorse apps or products that we believe, based on our experience with them, are worthy of endorsement. Click here for our full disclosure.

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