Los Angeles, CA (February 3, 2017) — When we were kids, finishing all your homework or cleaning up your room might be rewarded with a whole hour to play outside with friends or some allowance money! Today’s wired kids may be enticed to bring down the dirty laundry and set the dinner table with the prize of precisely 30 minutes of Internet access – to be used on their smartphone, tablet, or laptop. This teaches kids that time is money. That’s because mom or dad can now completely control a child’s time and access on the Internet with a clever service, appropriately called, unGlue.

There is no denying that children have been glued to their screens for some time. Kids today spend an average of 6.5 hours per day in front of screens, outside of school activities! Starting at a very young age kids enjoy watching, playing and chatting — typically on multiple devices. That’s the new electronic reality. They watch YouTube, chat on Snapchat, like on Instagram, and build on Minecraft. Parents, on the other hand, want to limit the time they spend on those and balance it with other activities.

“The digital world is an important part of our kids’ life,” explains unGlue CEO and co-founder Alon Shwartz who is also a father of three. “As parents, we need to have a way to balance screen time with their other activities. We created unGlue to enable parents to define the total online ‘fun time’ their kids can spend in a day. At the same time, it allows their kids to decide how and when to spend it. Everyone wins.”

The simple-to-use service works across all devices including smartphones, tablets and computers without the need to install anything on any device! It also works whether kids are home or on the go. Parents create Internet schedules for each child (for example: Olivia can use the Internet between 6am and 10pm). Then, within those schedules, mom or dad can limit the amount of minutes each child can spend on videos, social media, and games each day. unGlue coins it “Entertainment Time.” When they run out of Entertainment Time, they can still access the Internet, do homework, listen to music, and check the weather. They just can’t watch anymore cat videos or chat until the next day.

The American Academy of Pediatrics (AAP) “recommends that parents and caregivers develop a family media plan that takes into account the health, education and entertainment needs of each child”. unGlue provides parents with this media plan via internet schedules, Entertainment Time limits, Chores, and Time Bank.

Targeted at kids ages 6 and up, unGlue is free (for now) and can monitor any iOS or Android mobile devices, and any number of WiFi home devices such as computers, tablets, game consoles, and so on. To get started parents can download the unGlue app from the App Store. Android support is coming in February 2017.

To support WiFi devices at home, parents have the choice of downloading the unGlue Home Monitor software onto a single desktop computer (hardwired, not a laptop) to control all devices at home. If families don’t have a computer with a permanent Internet wire connection, the unGlue Puck can be purchased for $30 through the app during the setup process.